A male smoker, aged 39, requiring £100,000 of term assurance over 20 years could pay each month:

With the worst performing company:                                                     £27.80
With the best performing company:                                                       £14.17
SAVING:                                                                                                       £13.63

This amounts to a saving over the full term of £3271.20 - your money.

Source: The Exchange, 18 January 2001
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A man, aged 29 in 1975, who started paying £50 a month into a with-profits endowment policy over 25 years could have received a tax-free lump sum in 2000 of:

With the best performing company:                                                  £121,098
With the worst performing company:                                                  £51,375
A DIFFERENCE OF:                                                                                  £69,723

Source: Money Management, November 2000
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A woman, aged 60, retiring with a pension fund of £10,000, could receive a lifetime income of:

With the best performing company:                                                   £745 p.a.
With the worst performing company:                                                 £612 p.a.
A DIFFERENCE OF:                                                                                 £133 p.a.

Source: The Exchange, 18 January 2001